Trust Index™
Determine the quality of the workplace culture
The Trust Index™ is an employee survey that provides the basis for the analysis and further development of your workplace culture. With the results of the Trust Index™ your workplace culture becomes tangible and can be effectively developed further. Together with the Culture Brief™, the Trust Index™ forms the basis of the Great Place to Work® Certification.
Benefits of the Trust Index™
The Trust Index™ of Great Place to Work is an anonymous survey of all employees - including executives/management. It provides a clear and accurate picture of your workplace culture. Thanks to anonymity, employee feedback is honest and response rates are very high. This gives you an objective view of the current state of employee satisfaction with the important factors in your workplace culture, enabling you to identify and develop strengths and potential.
Trust as the foundation for high employee satisfaction
Creating a trust-based workplace culture provides the right breeding ground for engaged and satisfied employees. Because even though the business world is constantly changing, people are still people, and trust is the key to positive exchange - especially between managers and employees.
If credibility, respect and fairness are lived in an organization, trust is created. This is the best way to develop camaraderie and pride in one‘s own work. If there is a lack of trust in leaders and colleagues, a good and effective cooperation cannot be developed and the pride for what is achieved together and as an organization is missing. Therefore, trust-based workplace cultures lead to faster company development and better performance.
Dimensions in the Trust Index™ to measure trust
The questions of the Trust Index™ employee survey are divided into 5 dimensions: Credibility, Respect, Fairness, Camaraderie and Pride. This is how the level of trust in the workplace culture is measured and the data basis for the analysis and further development of the workplace culture of organizations is created.
Credibility
- open communication
- competent leadership
- integrity in management
Respect
- support & recognition
- cooperation with employees
- care & balance
Fairness
- fair compensation
- equality - no favouritism
- fairness - no discrimination
Camaraderie
- authenticity & intimacy
- pleasant working environment
- working together
Pride
- proud of one's own work
- of the work of the team
- of the performance of the company
Survey Structure
The 5 dimensions are surveyed with a total of 73 questions. These include:
63 Statements on the experienced workplace culture (evaluation through a five-level response scale)
2 multiple-choice questions on leadership effectiveness and innovation
6 demographic questions (e.g. age, gender, years of service etc.)
2 open questions on the strengths and possible areas of improvement of the employer
What is the procedure for an employee survey? Are there deadlines to be observed?
Registration and certification are possible throughout the year. Depending on the product package, the survey date can be chosen flexibly.
The survey duration is on average 2 weeks but can be adapted to your needs. During this time, employees can answer the questionnaire.
To participate in the Best Workplaces™ Switzerland award, employee surveys must be completed by the end of January at the latest.
How long does it take to answer a questionnaire?
The duration per questionnaire is maximum 10 minutes.
How is the questionnaire structured?
The Trust Index™ questionnaires contain
- 63 statements about the workplace culture experienced, rated using a five-point response scale (For example, "I would like to work here for a long time." with response options ranging from „strongly disagree" to "strongly agree“).
- 2 multiple-choice questions on leadership quality and innovation.
- 6 demographic questions (e.g. age, gender, years of service, etc.)
- 2 open questions on the employer's strengths and possible areas for improvement
The majority of the questionnaire consists of positively formulated statements on the topics: credibility, respect, fairness, team spirit, pride.
How can I imagine the questions in the Trust Index™?
Here are 3 sample questions we have in the Trust Index™:
"I am given the resources and equipment to do my job."
"Management keeps me informed about important issues and changes."
"I would recommend my company to my friends and family as a great place to work."
Is it possible to customise the questions in the Trust Index™?
The basic questions always remain.
It is possible to
- add closed-ended questions
- add open-ended questions
- add demographic questions
It is not possible to
- change the scales of the basic survey questions.
- withdraw the questions and add them only if participating in the certification and/or Best Workplaces™
(the results of the additional questions will not be used for certification and/or Best Workplaces™, but only for internal improvement).
How does the employee survey work? What survey options are available?
Once the survey date has been set, organisations will receive communication materials to promote the survey. Furthermore, the Great Place to Work® E-Mail address must be listed so that the e-mail dispatch is guaranteed.
Employees can take part in the survey via their own smartphone or on a tablet or PC provided.
Paper surveys are possible at an additional cost.
Who takes part in the employee survey?
All persons who are employed by the organisation with an employment contract at the time of the survey take part in the employee survey. Sub-contractors are not included.
Participation is voluntary.
However, in order to achieve certification, a response rate must be achieved, depending on the size of the organisation.
Can I only survey a sample of my employees?
For companies with more than 5000 employees, you can survey a representative sample of employees.
For companies with less than 5000 employees, a full survey is required.
What languages do you offer for the employee survey?
The survey is available in German, English, French and also in Italian. On request, the survey is available up to 40 languages.
Are the answers treated anonymously?
Yes. Since Great Place to Work does not pass on raw data to organisations and the evaluation is blocked if there are fewer than 5 responses in a category, it is not possible to draw conclusions about individual persons.
Example: A company with 15 employees has 11 men and 4 women. In this case, the results of the women are not displayed separately.
How can employees without an email address participate?
Employees without an email address can participate in the survey by accessing a platform/website and receiving a login and password generated by us. There is also the option to take the survey with a paper questionnaire for an additional cost.
